Digital Marketing Hour: Taking Your Business Online

Oct 18 9:00 am — 10:00 am

Event Details

Taking Your Business Online – Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. During the pandemic all types of companies, small and large, successfully pivoted to conduct business virtually that included adding social commerce, e-commerce, delivery services, virtual meetings, networking events, and even offering health and wellness classes. However making the shift to an online sales strategy and adding it to your current business model can feel overwhelming.  Not only knowing where to start, what platform to use, and how to find the time to do manage both a bricks and mortar shop along with an e-commerce store are often the barriers that keep a business from taking the next step.   In this webinar, we will answer those questions by sharing

  •  How to get started when deciding to move some or all of your business online.
  • The various platforms that are available for conducting sales online including e-commerce, social commerce, third party platforms and etc.-
  • The 10 steps that you should follow when implementing an e-commerce plan.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Free Webinar

October 18th, 2023 | 9-10AM

Register Here

Advanced Registration Required

With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?


About the Presenter
Lani Lott

For over two decades,  Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.