Digital Marketing Hour: Local Marketing

Nov 15 9:00 am — 10:00 am

Event Details

Local Marketing – For many businesses, small and large alike, their marketing efforts need to reach a local audience.  Local Marketing refers to just that, creating a strategy that targets regional audience near your business location(s).  Although especially effective for businesses tied to a physical location, such as restaurants, retail operations and professional based business in local office spaces, many business that are now have an online presence in addition to physical locations and/or are located where there is an influx in tourists during seasonal spikes, they too are finding that local marketing strategies, such as Google Business Profile or targeted social media advertising, can be effect for getting their brand in front of their desired audiences.  Over the hour, we will explore what is exactly is “Local Marketing”, its benefits, the common features among various tactics  and 15 strategies that you can use to attract new business from your local area and neighborhoods.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Free Webinar

November 15th, 2023 | 9-10AM

Register Here

Advanced Registration Required

With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?


About the Presenter
Lani Lott

For over two decades,  Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.