Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing (based on 2018 data). The fact is that people use email more than other platforms and has become critically important with many businesses both pre, during and now post pandemic. How do you grow your audience? What programs or tools are available? How can you ensure your email campaigns are a success? What is the most effective messaging to drive sales? This webinar will answer these questions plus guide you through the process of getting started with email marketing to help ensure your first campaign is a success.
Monthly on the second Wednesday of every month
Advanced Registration Required
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
About the Presenter
For over two decades, Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.