From the Sierra SBDC & the Placer Business Resource Center: Building Blocks of the Business Plan
Have you heard the saying, “Businesses don’t plan to fail, they fail to plan?” It’s true – whether you are just starting out or are growing your business – having a well thought-out business plan can help you stay on track for success. A business plan can help you get organized, support an application for a loan, and serve as a roadmap to take your business in the right direction.
Although business plans generally follow a generic outline, no two plans are exactly alike. Your plan will include key success factors for your specific industry. A well written business plan is an internal document to guide your day-to-day operations as well as the document needed to support access to capital through either a banker or an investor.
In this three-part webinar, learn about the most important components of the business plan, how to keep your plan simple, and what your business plan can do for you.
Session 1: Business Plan Basics
Wednesday, December 1st 6PM-7PM
What are the goals of your plan? Who is your audience? In this class, we will go over the essential framework of your business plan, tailoring it to the audience and goals of your business’ future.
Session 2: The Marketing Plan
Wednesday, December 8th 6PM-7PM
Every business needs a marketing strategy. Business owners have limited time, and ensuring that time is spend effectively is critical to success. Understand how to avoid spinning your wheels on multiple platforms and see real impact from your efforts.
Session 3: Managing Business Finances
Wednesday, December 15th 6PM-7PM
By understanding your business plan and the financial goals of your business, you are taking an important first step to building a better financial future for your business. Learn the language of business financials and get up to speed on various tools to manage your business finances.
Free 3-Part Webinar Series
December 1st, 8th, 15th
Advanced Registration Required
In Partnership With:
Course Instructor – Leslie Williams
Leslie has a 30 year history in banking, most recently with US Bank in Auburn as the Vice President of the SBA Division. She brings expertise to clients in access to capital, general business, financing, loan readiness, accounting, recordkeeping, and business plan development. Leslie specializes in general business consulting for small businesses looking to grow, as well as assisting entrepreneurs looking to start a new business with strategy and structure. In addition to consulting, Leslie works as the Associate Director for the Sierra SBDC, expanding awareness to potential clients all over the region.