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Sierra SBDC

May 12 9:00 am — 10:00 am

Digital Marketing Hour: Pinterest 101

Event Details

If not prior to the pandemic, most businesses have now started to embrace digital technology and marketing as the only means to communicate with their customers and promote their products and services.  With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?  Answers to these questions will be discussed as well as allowing time for addressing your specific issues.

Pinterest 101– Known as a “giant pin board”, Pinterest is where individuals either pin or look for all types of ideas and products .  Although most often thought of as just a social media platform, Pinterest is actually more of a search and discovery engine with a few social aspects.  Over the hour we will cover the basics of how Pinterest works, highlight its features, discuss how it can work for your business  and strategies for growing followers. 

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