Taking Your Business Online – Are You Ready to Take the Next Step?

Sep 22 12:00 pm — 1:00 pm

Event Details

From the Sierra SBDC & the Placer Business Resource Center: Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic As we move into a post-pandemic economy, many businesses have both successfully pivoted by implementing new digital marketing strategies. During this three-part webinar series, we will discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post pandemic and beyond.

Session Two: Taking Your Business Online – Are You Ready to Take the Next Step?

Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. Making the shift to an online sales strategy and adding it to your current business model can feel overwhelming. During this webinar, we will breakdown some of the barriers to online sales by discussing:

  • How to get started when deciding to move all and/or some of your business online.
  • The various platforms that are available for conducting sales online including ecommerce, social commerce, Etsy, Artsy, Amazon, eBay, Shopify, and the list goes on.
  • The 10 steps to follow when implementing an ecommerce plan.

Free 3-Part Webinar Series

September 20th 12-1:00PM
September 22nd 12-1:00PM
September 24th 12-1:00PM

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Advanced Registration Required


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About the Presenter

For over two decades, Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.