Digital Marketing Hour: Meta Business Suite
Title: Maximizing Your Digital Marketing with Meta Business: “Navigating Meta Business Suite to Connect Meta Business Platforms and Advertising Campaigns”
Description: Learning how to use Meta Suite, specifically for Facebook and Instagram features, involves understanding how these two platforms are interconnected and how you can leverage their combined capabilities to enhance your social media marketing and engagement. Key points we will explore over the hour include:
- How to leverage Meta’s advertising tools to allow you to run ads across Facebook and Instagram simultaneously helping to maximize your reach and impact.
- Using the scheduling feature to plan your posts and videos across all platforms and how the planner feature can ensure you are sharing among the Facebook Groups you have joined.
- Understanding how effectively store relevant hashtags and search for new ones to post on both platforms thus increasing the visibility of your content.
- Instagram and Facebook have e-commerce features, such as Instagram Shopping and Facebook Shops, which allow you to showcase and sell products directly on the platforms. Utilize these features through Meta Suite to enhance your online sales.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.
June 19th, 2024 | 9-10am
Advanced Registration Required
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
About the Presenter
Ms. Lani Lott is a highly experienced marketing and promotional consultant with over two decades of expertise in the field. As the President of L. L. Consulting, she has provided her services to a diverse range of agencies, organizations, and businesses, including Chambers of Commerce, downtown associations, small business development centers, art councils, towns, cities, and counties.
Throughout her career, Ms. Lott has been actively involved in conducting workshops and webinars related to marketing and promotion. Her expertise extends to areas such as e-commerce, social commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality and tourism sector needs, retail management, and assessing capital and funding needs.
Ms. Lott’s extensive experience also includes collaborating with Small Business Development Centers (SBDCs) across Northern and Central California. In this capacity, she has conducted training events, webinars, and provided valuable business advising. Her knowledge and guidance have addressed both operational and marketing issues, empowering businesses to navigate the challenges of the ever-changing business landscape.
With her wealth of experience and expertise, Ms. Lani Lott brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today’s marketing landscape.