Digital Marketing Hour: Holiday E-Commerce Strategy
Event Details
Title: “Driving Sales With Your E-Commerce Strategy During the Holiday Season”
Description: As we round the corner into the last weeks of the holiday season, ensuring that you have a well-structured e-commerce strategy to help drive sales and keep your online customers happy will be key.
We will cover the importance of planning, preparing your website for increased traffic, marketing, leveraging your social commerce and Google Business Profile platforms and critical aspects that will contribute to a successful holiday e-commerce campaign.
Free Webinar
November 13th, 2024 | 9-10am
Advanced Registration Required
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
530-582-5022
info@sierrasbdc.com
About the Presenter

Ms. Lani Lott is a highly experienced marketing and promotional consultant with over two decades of expertise in the field. As the President of L. L. Consulting, she has provided her services to a diverse range of agencies, organizations, and businesses, including Chambers of Commerce, downtown associations, small business development centers, art councils, towns, cities, and counties.
Throughout her career, Ms. Lott has been actively involved in conducting workshops and webinars related to marketing and promotion. Her expertise extends to areas such as e-commerce, social commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality and tourism sector needs, retail management, and assessing capital and funding needs.
Ms. Lott’s extensive experience also includes collaborating with Small Business Development Centers (SBDCs) across Northern and Central California. In this capacity, she has conducted training events, webinars, and provided valuable business advising. Her knowledge and guidance have addressed both operational and marketing issues, empowering businesses to navigate the challenges of the ever-changing business landscape.
With her wealth of experience and expertise, Ms. Lani Lott brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today’s marketing landscape.