Barbara Read

Business Advisor

Sierra SBDC

About Me:

Barbara Read brings creativity, strategic insight and problem-solving abilities to help businesses identify opportunities and maximize value. Areas of expertise include product/service development, market development, branding, online and traditional promotion, pricing and corporate responsibility initiatives.

Career highlights include: Marketing management at Neutrogena Corporation, general management and marketing in Information Technology, consulting to hundreds of businesses, including 25 years through Small Business Development Centers, and teaching Marketing and Entrepreneurship at California State University, Sacramento and Sierra College.

Expertise: Marketing Product Marketing