From the Sierra SBDC & the Placer Business Resource Center: Step by Step Marketing Campaign
Successful business owners understand that marketing takes more than placing an ad in the newspaper and posting on social media. Today, savvy entrepreneurs rely on a wide variety of techniques to reach their customers and increase sales.
Marketing Campaign: an organized course of action to promote and sell a product or service.
This class is tailored for businesspeople who feel overwhelmed by technology but are ready to modernize their marketing skills. The course provides detailed, step-by-step instructions on how to use an array of tools to help plan and deliver a thoughtful marketing campaign. By the end of the course, students who have completed their assignments will have an actionable marketing plan and everything in place to launch their campaign.
Step-By-Step Instructions Include
- Setting goals and objectives
- Creating a marketing budget
- Establishing milestones
- Reaching new audiences
- Building a one-page website
- Creating a story for your campaign
- Creating an email list
- Sending out newsletters
- Using images and graphics
- Gaining free media exposure
Free 3-Part Webinar Series
November 4th, 11th, 18th
9:30am – 11:30am
Advanced Registration Required
In Partnership With:
Course Instructor – Robert Trent
Robert has been consulting with businesses for twenty-five years. His for-profit marketing communication company Velocity7 assisted local “mom and pops,” corporations, government organizations, and NGO’s with planning, outreach, marketing, and public relations. As the founder and Executive Director of the Nevada County non-profit Sierra Commons, Robert has consulted with and taught hundreds of entrepreneurs – helping them plan, launch, and grow their businesses. Robert was also Executive Director of the Nevada County Economic Resource Council and has launched and sold several small businesses. With a broad understanding of what it takes for companies to survive and thrive, Robert brings his expertise to SBDC clients who are inspired to take their businesses to the next level.