Social Media Advertising On Popular Platforms
Event Details
Title: “Let’s Get Social Series – Social Media Advertising Options Available Across Popular Platforms”
Description: Social media advertising has become a powerful tool for businesses and marketers to reach their target audiences, build brand awareness, increase conversions, and drive traffic to their websites.
Utilizing social media networks and their advertising options effectively can yield significant results in your marketing efforts. In this hour-long session we will provide an overview of social media advertising and its importance in the modern marketing landscape and explore the different types of social media ads available on popular platforms that will include Facebook, Instagram, Twitter, LinkedIn, and others. Each platform offers unique ad formats, such as image ads, video ads, carousel ads, sponsored content, and more.
By the end of the hour, participants will have a better understanding of the social media advertising options available and be equipped to make an informed decision on which one to use to expand their reach, connect with new audiences, and achieve their marketing objectives.
Free Webinar
September 17th, 2025 | 9-10am
Advanced Registration Required
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
530-582-5022
info@sierrasbdc.com
About the Presenter
Ms. Lani Lott is a highly experienced marketing and promotional consultant with over two decades of expertise in the field. As the President of L. L. Consulting, she has provided her services to a diverse range of agencies, organizations, and businesses, including Chambers of Commerce, downtown associations, small business development centers, art councils, towns, cities, and counties.
Throughout her career, Ms. Lott has been actively involved in conducting workshops and webinars related to marketing and promotion. Her expertise extends to areas such as e-commerce, social commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality and tourism sector needs, retail management, and assessing capital and funding needs.
Ms. Lott’s extensive experience also includes collaborating with Small Business Development Centers (SBDCs) across Northern and Central California. In this capacity, she has conducted training events, webinars, and provided valuable business advising. Her knowledge and guidance have addressed both operational and marketing issues, empowering businesses to navigate the challenges of the ever-changing business landscape.
With her wealth of experience and expertise, Ms. Lani Lott brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today’s marketing landscape.