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Sierra SBDC

Sep 20 12:00 pm — 1:00 pm

Resetting Your Marketing Strategy for 2022 – Balancing Digital Marketing with Traditional Advertising

Event Details

From the Sierra SBDC & the Placer Business Resource Center: Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic As we move into a post-pandemic economy, many businesses have both successfully pivoted by implementing new digital marketing strategies. During this three-part webinar series, we will discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post pandemic and beyond.

Session One: Resetting Your Marketing Strategy for 2022: Balancing Digital Marketing with Traditional Advertising.  This powerful webinar will discuss the importance of redefining your marketing goals, updating objectives and outlining priorities so you are prepared and ready for a successful 2022.  Over the hour, we will explore how to balance the digital strategies you may have implemented over the last year and half with those tactics focused at promoting your products and services through traditional channels and discuss the importance of aligning your marketing plan to reach both your existing customers as well as fostering new audiences using all of the tools in your marketing toolbox.

Free 3-Part Webinar Series

September 20th 12-1:00PM
September 22nd 12-1:00PM
September 24th 12-1:00PM

Register Here

Advanced Registration Required


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About the Presenter

For over two decades, Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.