Digital Marketing Hour: Planning Your Social Media for 2024

Dec 13 9:00 am — 10:00 am

Event Details

Looking Back at 2023 and Planning Your Social Media Calendar for 2024:  As we end 2023 and head into 2024, this is the time that businesses should review their marketing plan, identify key outcomes and update their 2024 plan.  One of the key areas to assess is how your social media platforms performed.  However With so many different social networks to manage, it can be tricky to plan which content to share at what time, and on which platform. Drafting a social media content calendar is a planner for businesses to plan out the content for their posts, the time for their publication, and the platforms they will publish on. C When you plan your social media activities in advance, it will make easier to coordinate campaigns, scale your social media marketing and grow your reach.  Over the hour we will share ideas and strategies of how to fill your “content marketing bank”, using content across all of your digital marketing touch points include blog posts, pages, ebooks, infographics, videos, and more to build engagement and drafting a social media calendar for 2024.  

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Free Webinar

December 13th, 2023 | 9-10AM

Register Here

Advanced Registration Required

With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?


About the Presenter
Lani Lott

For over two decades,  Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.