Gearing up for the Holidays: Balancing Your Digital Marketing with Local Promotions
Event Details
Date: Wed. November 19 – 9 AM
Title: “Gearing Up for the Holidays – Balancing Your Digital Marketing with Local Promotions”
Description: Over the hour, we will focus on how businesses can strike a balance between their online and local marketing efforts during the holiday season which is particularly relevant for businesses that want to leverage both digital and local strategies to maximize their holiday sales.
We will explore the role of social media, email marketing and online advertising to reach and target your customers while balancing it with the value of local connections and community engagement with in-store events and charity initiatives.
We will share tips for both effective digital as well as local promotions, measuring impact and drafting your roadmap for a success holiday season.
Free Webinar
November 19th, 2025 | 9-10am
Advanced Registration Required
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
530-582-5022
info@sierrasbdc.com
About the Presenter
Ms. Lani Lott is a highly experienced marketing and promotional consultant with over two decades of expertise in the field. As the President of L. L. Consulting, she has provided her services to a diverse range of agencies, organizations, and businesses, including Chambers of Commerce, downtown associations, small business development centers, art councils, towns, cities, and counties.
Throughout her career, Ms. Lott has been actively involved in conducting workshops and webinars related to marketing and promotion. Her expertise extends to areas such as e-commerce, social commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality and tourism sector needs, retail management, and assessing capital and funding needs.
Ms. Lott’s extensive experience also includes collaborating with Small Business Development Centers (SBDCs) across Northern and Central California. In this capacity, she has conducted training events, webinars, and provided valuable business advising. Her knowledge and guidance have addressed both operational and marketing issues, empowering businesses to navigate the challenges of the ever-changing business landscape.
With her wealth of experience and expertise, Ms. Lani Lott brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today’s marketing landscape.