Event

Launching An Email Marketing Strategy

Sep 16 9:00 am — 10:00 am
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Event Details

Title:  Launching An Email Marketing Strategy

Description:  Take the first step toward building meaningful connections with your audience in this one-hour, webinar. Learn how to create an effective email marketing strategy that drives engagement, nurtures leads, and grows your business.

In this session, we will discuss the benefits of launching an email strategy, the pros and cost of the popular platforms, how to build and segment your email list for maximum impact and walking through how to layout your email template.  

Ideal for small business owners, marketers, and entrepreneurs, this webinar provides practical, actionable steps to launch an email marketing strategy that delivers results.

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or its host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to info@sierrasbdc.com or call 530-582-5022.

Free Webinar

September 16th, 2026 | 9-10am

Register Here

Advanced Registration Required

With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?

530-582-5022
info@sierrasbdc.com

About the Presenter

Ms. Lani Lott is a highly experienced marketing and promotional consultant with over two decades of expertise in the field. As the President of L. L. Consulting, she has provided her services to a diverse range of agencies, organizations, and businesses, including Chambers of Commerce, downtown associations, small business development centers, art councils, towns, cities, and counties.

Throughout her career, Ms. Lott has been actively involved in conducting workshops and webinars related to marketing and promotion. Her expertise extends to areas such as e-commerce, social commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality and tourism sector needs, retail management, and assessing capital and funding needs.

Ms. Lott’s extensive experience also includes collaborating with Small Business Development Centers (SBDCs) across Northern and Central California. In this capacity, she has conducted training events, webinars, and provided valuable business advising. Her knowledge and guidance have addressed both operational and marketing issues, empowering businesses to navigate the challenges of the ever-changing business landscape.

With her wealth of experience and expertise, Ms. Lani Lott brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today’s marketing landscape.