Digital Marketing Hour: YouTube Marketing 101
YouTube is the second largest search engine and also a valuable tool for individuals, organizations and businesses to organize, manage, and promote their videos as part of their marketing content. Over the two hours together, our presenter will demonstrate live:
- How to create a “brand” YouTube Account and customize your Channel.
- The features available through YouTube Studio for organizing and managing uploaded videos.
- Navigating YouTube Analytics to measure impact.
- Provide tips on how to promote your YouTube Channel to grow subscribers and increase engagement across all marketing venues.
Monthly on the second Wednesday of every month
Advanced Registration Required
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
About the Presenter
For over two decades, Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.