Digital Marketing Hour: The Importance of Email Marketing
The Importance of adding Email Marketing to Your Digital Marketing Toolbox. With all of the digital marketing tactics at your fingertips, why consider email marketing? Data shows that email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing as the most effective way to reach and engage your audience. Over the hour we will guide you through the process of getting started with email marketing strategy, share ways to grow the all-important “email list” and provide ideas of various email messages that can drive brand awareness, promote various product and services and stay connect with your customer base local and visitors alike.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.
Monthly on the third Wednesday of every month at 9AM
Advanced Registration Required
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
About the Presenter
For over two decades, Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.