Event

Creating Buyer Personas and Marketing Avatars

Feb 19 9:00 am — 10:00 am
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Event Details

Title:  “The Who, What, Why and How of Creating Buyer Personas and Marketing Avatars”

Description:  A buyer persona is another name for a detailed description of someone who represents your target audience. This persona is fictional but based on deep research of your existing or desired audience. Identifying your buyer persona (or personas) helps keep the voice and direction of everything consistent, from product development to your brand voice to the social channels you use. 

In this hour-long session, we’ll unravel the significance of buyer personas in marketing success, walk you through the process of persona creation, and guide you in tailoring your marketing efforts to resonate with your buyer personas.

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or its host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to info@sierrasbdc.com or call 530-582-5022.

Free Webinar

February 19th, 2025 | 9-10am

Register Here

Advanced Registration Required

With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?

530-582-5022
info@sierrasbdc.com

About the Presenter

Ms. Lani Lott is a highly experienced marketing and promotional consultant with over two decades of expertise in the field. As the President of L. L. Consulting, she has provided her services to a diverse range of agencies, organizations, and businesses, including Chambers of Commerce, downtown associations, small business development centers, art councils, towns, cities, and counties.

Throughout her career, Ms. Lott has been actively involved in conducting workshops and webinars related to marketing and promotion. Her expertise extends to areas such as e-commerce, social commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality and tourism sector needs, retail management, and assessing capital and funding needs.

Ms. Lott’s extensive experience also includes collaborating with Small Business Development Centers (SBDCs) across Northern and Central California. In this capacity, she has conducted training events, webinars, and provided valuable business advising. Her knowledge and guidance have addressed both operational and marketing issues, empowering businesses to navigate the challenges of the ever-changing business landscape.

With her wealth of experience and expertise, Ms. Lani Lott brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today’s marketing landscape.